Sleep has never been sexier, but it wasn't always that way. On this episode of Where It Happens, Matteo Franceschetti (@m_franceschetti) joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to discuss how he was able to transform a stale, outdated product into a hot category drawing interest from athletes and big investors. You'll hear stories about how they were able to win over Y Combinator and scale their business. If you want to make noise in a loud room, the episode explores models of disruption ranging from MSCHF to the one-and-only Elon Musk.
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