YouTube is by far the best platform for growing an audience. Unlike other social media platforms, you don’t have to have a large following to see impact straight away on YouTube. Other platforms like Twitter, LinkedIn and Instagram, have been known to deprioritize your content if you’re sharing external links.…
Are you looking to level up your podcasting game? Get your audience to generate content ideas for you. Engage your listeners by transforming them into active collaborators. Allow them to shape the stories and topics you cover. By harnessing the collective wisdom of your listeners, you'll create a podcast that…
In the fast-paced world of pursuing dreams and opportunities, one lesson stands out: you have to shoot your shot, and you have to do it more often. Reflecting on his early days in New York City, Antonio Neves recalls the incredible individuals, the so-called "successful" ones, who graciously shared their…
Many creators mistakenly assume that their established trust equity from other platforms will instantly transfer to YouTube. But this isn’t the case. YouTube has over 2 billion active users across the globe. The majority of its audience has likely never heard of you or your accomplishments elsewhere. You have to…
There is no cheat code to building an engaged online audience. The foundation lies in creating good content consistently and maintaining a high level of quality. By putting in the work over an extended period, you will eventually discover what resonates with your audience and understand what they’re looking for…
Discover the true measure of success beyond view counts and viral sensations. It’s more important to connect with your core community and foster meaningful engagement than it is to go viral online. The feedback and reactions from the people who truly matter to your brand can be a more valuable…
How do you captivate and hold attention in an era where quick hits no longer suffice? To thrive in a sedated media landscape, we need to redefine audience engagement. It's time to move beyond fast edits and embrace the power of deeper connections. Instead, focus on creating valuable and immersive…
Today Greg is joined by Antonio Neves, the creator of the Man Morning Newsletter and community. In this episode, you'll hear how to build an IRL mastermind from nothing and the grittiness it takes to get into the most selective tribes in startupland. ►►Subscribe to Greg's weekly newsletter for insights…
AI-generated content can’t replace human storytelling. While AI has made remarkable strides in creating music and movies, there remains a distinct difference when it comes to the authenticity and emotional connection we have with human creators. The craving for the human connection and the story behind the artist will always…
Unlocking the power of top-notch talent is a game-changer for your business. But hiring the best in the field requires more than a big salary. Structuring these types of deals are complex. Personal connection and shared vision play a pivotal role. For Harry Campbell (AKA The Rideshare Guy), establishing a…
The best way to come up with ideas for new YouTube videos, is to copy what’s already out there. Research other YouTube channels that are creating content in the same topic as you. Look at which of their content performs best, and use it to create your own take. Check…
Roberto Nickson tells us the story behind the creation of Eluna AI, an SaaS product designed for content creators. Nickson knew he wanted to build a product, so he reverse engineered the journey to get there, starting with creating an audience. It highlights the importance of building online communities through…
Your audience will tell you exactly what content they want to see from you. If you create five YouTube videos, and one of them performs 10x better than the rest, then double down on that content. You don’t have to reinvent the wheel every time. Check out the full episode…
It’s no secret that branding plays a vital role in achieving business success. But, having a remarkable name alone is not enough. An engaged community is also key. Building a great brand in conjunction with an engaged community can enhance your visibility, revenue, and connections. Check out the full episode…
Today Greg is joined by Harry Campbell, the founder of The Rideshare Guy. In this episode, Greg finds out how Harry turned a blog into a media company that was built to sell. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out when new…
Saying yes to one thing, almost always means saying no to something else. When we created Dash, here was just no path to sustainability and success. So we pulled the plug. We could have pivoted the project instead of ending it. But this would have meant saying no to other…
If you want to grow your YouTube channel, AdSense can be a valuable metric. AdSense is a reflection of the amount of viewers that you get on your videos, the amount of time that they're engaged with your videos, and the ‘quality’ of your viewers. If that number's going up…
Don’t take advice from toxic people. Rising above negativity and embracing self-worth requires a huge mindset shift. Hate often originates from deep-seated insecurities. Fulfilled people have no interest in tearing others down. So, if you do have people tearing you down, know that it’s nothing to do with you. They…
If you want to build a following online, do this: 1. Start with a mission 2. Find your unique voice 3. Keep adding value 4. Be consistent. Keeping giving your community value, and ask them what their pain points are. Check out the full episode with JT Barnett, a digital…
Something many companies get wrong is selling way too many different products. Instead, focus on having just one amazing product that you are well known for. Most of the time you’ll find that companies have one or two lines that produce 80% of profits. Get rid of the products that…
Having a ‘Nerd In Residence’ is a huge unlock for building products that people love. A Nerd In Residence is someone in your team who is obsessed with the product your team is building. They live and breath the product, so it doesn’t feel like work to them. These people…
Today Greg is joined by Roberto Nickson, the entrepreneur and designer building Eluna AI, Metav3rse & MV3. In this episode, Greg and Roberto talk about how to win the game of social media using AI. ►►Subscribe to Greg's weekly newsletter for insights on community, creators and commerce.You'll also find out…
Following TikTok trends is not a sustainable model for your brand. Trends are fleeting. TikTok’s algorithm is changing all the time, so what’s trending one day is old news the next day. Going viral shouldn’t be your goal. For longevity, you want to focus on storytelling. Check out the full…
Email and SMS can be hugely effective forms of retention marketing, if done right. Here are three stages along the retention marketing journey: 1. Creating fun and excitement around the brand without selling 2. Understanding what the customer needs to know at their point in the journey 3. Personalizing your…