Brand storytelling is the future of marketing. In today’s digital society, businesses need to get creative to connect with their audience and truly pull at their heartstrings. Danny Trinh (@dtrinh), Design, New Platforms at Snap and consumer social legend, is our go-to guy when it comes to understanding social behavior. Danny joins us today for a fun conversation that takes us from Mike Posner’s crazy rattlesnake story to degenerate hackers, consumer hype cycles, consumer nostalgia, and the importance of storytelling.

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THIS EPISODE
Danny Trinh: https://twitter.com/dtrinh
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/

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Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

SHOW NOTES
00:00 Shopify stock
04:48 A note from our sponsors
07:10 Welcoming our guest Danny Trinh
09:48 Mike Posner (https://twitter.com/MikePosner/status/1162066356147068928?s=20&t=hy-fX8iWY7F2VeoyDthJZA)
13:08 DT: The consumer social guru
14:37 RIP Fast
19:45 From 0 to full throttle: where should a venture-backed founder sit
22:32 The Axie Infinity hack (https://techcrunch.com/2022/04/06/axie-infinity-creator-raises-150m-round-to-compensate-victims-of-625m-ronin-hack/)
26:36 Degenerate hackers
30:44 What’s next for the $100 billion Pokemon universe?
36:24 Remembering Pokemon
38:49 The power of storytelling
42:42 A note from our sponsors
44:55 How to be a successful stunter/prankster
47:51 Partiful (https://www.getpartiful.com/)
50:43 Defining your atomic unit
53:46 The Consumer Hype Cycle by Sarah Tavel (https://sarahtavel.medium.com/the-hype-cycle-of-features-4a534563e55b)
55:57 Product Signals: Lessons from Nicholas Reichenbach’s Flow Water
58:13 Consumer Nostalgia (https://www.latimes.com/lifestyle/image/story/2021-05-26/trend-analysis-designer-water-bottles-are-new-hollywood-athleisure)
59:03 Takeaways

SPECIAL THANKS TO OUR SPONSORS

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