There’s a giant opportunity in helping older adults live a more vibrant, empowering life throughout their later years. Today we’re joined by John Zapolski, the founder and CEO of Alive Ventures, to better understand that opportunity. John is dedicated to building products and services that cater to older adults, and has developed a co-design system that allows them to be part of the process. On this episode we cover the future of smart wallets, Bing’s search engine, Greg’s security deposit business idea, and then bring in John to discuss several startup ideas geared towards older adults. Interested in developing these startup ideas further? Join us in the Discord.

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THIS EPISODE
John Zapolski: https://twitter.com/jzapolski
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/

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SHOW NOTES
00:00 Sneak peek
04:25 MarketerHire Ad
05:23 Taxes & the future of wallets
10:45 Bing’s search engine
12:55 Lesson’s from The Pepsi Challenge
14:50 A $45 billion business opportunity
26:49 Meeting our guest John Zapolski from Alive Ventures
27:25 Respecting our elders
35:23 Solving unsexy problems
38:42 MarketerHire Ad
39:39 Lowering the barrier-to-entry for the Go First Generation
43:56 Creating a “Me” Budget
47:53 Startup ideas for older adults
56:46 Unbundling senior living facilities
1:05:15 Applying Web3 to older adults
1:09:52 AARP (American Association of Retired Persons)
1:13:44 Takeaways
1:17:04 Follow Alive Ventures
1:17:43 Thanks for listening

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